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            Social Shopping

            Despite Facebook’s much publicised woes – it lost 2.8 million users in the US in 2017, according to research from eMarketer – it still remains the most dominant social platform and this was illustrated by our global research.

            Facebook Still Dominates

            When asked which platforms they use to browse and buy retail goods, consumers in almost every market cite Facebook as the number one social platform, with the exception of China, where WeChat comes out on top and Weibo second.

            Instagram is, however, not far behind. In the UAE, for example, 53% of consumers use the platform to browse and buy, versus the 66% who use Facebook, while in Italy it factors into the purchasing journey of 59% of consumers aged 18 to 24. In the US, Germany and France, however, YouTube is the second most popular social media platform for retail.

            Download your copy of The Global Consumer 2019 here >


            The DWF and Retail Week Global Consumer 2019 report surveyed 1,000 consumers in each of the following jurisdictions: Australia, China, France, Germany, Italy, Kenya, the United Arab Emirates, the Republic of Ireland, the UK and the US. Research took place in October 2018.


            Hilary Ross

            • Head of Retail, Food & Hospitality // Executive Partner (London)

            Ed Meikle

            • Partner // Head of Retail Group

            Dominic Watkins

            • Partner // Head of Food Group

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