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          Retail, Food and Hospitality Regulatory Update 11 June 2017

          Date: 11/06/2017

          In this week's edition:

          ASA guidance published on targeting online advertising for age restricted products:The Advertising Standards Authority has published new guidance on the Code of Advertising Practice, requiring marketers using interest based factors to place adverts for age restricted products to demonstrate (through demographic and behavioural data) that they have taken reasonable care to exclude under 16’s and under 18’s. View >

          Evidence required to support advertising claims: The Advertising Standards Authority has used judgments to highlight the evidence required to substantiate claims. View > The ASA has also ruled against a price reduction claim by Laptops Direct in respect of lack of evidence that the higher price was in fact charged View > and also in respect of a claim of ‘up to 50% off everything’ by Mountain Warehouse where some items were not in fact reduced. View >

          Health claims for glucose rejected: The Court of Justice of the EU has dismissed an appeal by Dextro Energy concerning rejection by the EU Commission of various health claims relating to glucose, on the basis that sugar consumption is too high and that therefore positive messages about glucose are ambiguous and misleading. View >

          EU technical regulations:

          • Sets maximum residue levels for pesticide tricyclazole. 2017/983 > 
          • Authorises endo-1,3(4)-beta-glucanase, alpha-amylase, endo-1,4-beta-xylanase and bacillolysin as feed additives. 2017/963 > 
          • Suspends use of ethoxyquin as a feed additive. 2017/962 >

          Brexit Developments

          Business organisations react to election outcome: Business organisations have been quick to call for certainty, for government to work more closely with businesses, for continued access to EU markets, skilled EU labour and need for clear objectives and agreed starting position for Brexit negotiations. PM Speech > Cabinet reappointments > CBI > BCC > BBPA > FSB > FDF > IoD >

          Guidance for 3rd countries on EU export requirements: EU DG Agriculture has published guidance on the hygiene rules businesses wishing to export to the EU must meet.  View >

          French President Macron vows to protect French rights to fish in UK waters post Brexit: Food pressure group Sustain have reported a commitment by the French President to protect what are seen as French rights to fish UK waters after Brexit. View >

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          Related people

          Hilary Ross

          • Head of Retail, Food & Hospitality // Executive Partner (London)