"Data! Data! Data!...I can't make bricks without clay". Arthur Conan Doyle
From the early days of Sherlock Holmes, it has been recognised that information is king. The General Data Protection Regulation (GDPR) coincides at a time when so many new technologies and methods are available to retailers to better understand their customer's purchasing trends. A personalised retail experience has almost become an expectation of the modern consumer.
Data is fast becoming the "clay" to the bricks.
The GDPR will affect all retailers who process consumer data in Europe. It is important to ensure that you have the correct processes and procedures in order to use your consumer
Some examples of the types of activities which may be affected include:
At DWF, our approach to GDPR is that it presents an opportunity for you, with the correct assistance, to use privacy compliance as a competitive advantage to increase customer trust.Our data protection experts have a wealth of experience working with high profile retailers and data analytics businesses.